Louis is the original creator of the Wolf Blood label, and will be the one who shall be the head of customer service, printing, fulfilling and shipping your every order.

Louis' inspiration behind Wolf Blood is rooted in a lifelong fascination with the Viking era, fueled by modern  cinematic and gaming masterpieces. Films like Beowulf and The Northman brought the raw emotion and  grandiosity of Viking sagas to life, while games such as God of War (and its sequel God of War: Ragnarök),  Hellblade: Senua’s Sacrifice, and Assassin’s Creed Valhalla offered immersive experiences that blended historical accuracy with fantastical storytelling.

These influences ignited the creator of the brand's passion not only for Viking lore but for the artistry and enduring relevance of its symbols and stories.

Connor is the creator of Einarrs Journey and the platform manager who will be managing the content and online platform as a whole.

Similar to louis' story, Connor's passion for Norse mythology also began through modern video games and films, which sparked his curiosity about the ancient myths. Eager to learn more, he explored sources like the Havamal and became fascinated with runes and their meanings. Driven by a desire to make Norse mythology more accessible, he focused on simplifying the stories while retaining their essence, so others could better understand them.

As an artist, Connor combined his love for mythology with creative expression, creating artwork and translating runes. He also built a community of like-minded individuals passionate about Norse myths and the art, offering a space to learn, share, and discuss. Through his efforts, Connor has helped others discover and appreciate the richness of Norse mythology.

HOW THEY MET...

Connor met Louis completely by accident. While at the gym, he noticed a guy wearing a Norse-inspired hoodie and decided to say hi.

After a brief conversation, it became clear that Louis had a vision of something greater than the Wolf Blood platform initially created in 2023. A few chats on Instagram led to them meeting for a pint and a game of pool to discuss business. Louis shared his experience within the printing service industry and explained how he could assist Connor with products for his own website.

As their discussions continued, the idea for a new and improved platform began to take shape. They envisioned a community-centered platform offering print-on-demand services and a sales channel for local artists. With Louis handling the printing and shipping, and Connor overseeing and managing the platform, they both saw huge potential in the project.

As Connor (the platform’s builder and manager) developed the idea further, he realised it would be a perfect fit to integrate his community page, Einarr’s Mead Hall. Louis immediately loved the concept, and it was an easy decision to move forward. As they continue to work with more artists on the platform, Louis and Connor plan to write featured articles about each artist, highlighting who they are and what they do.